In financial services tracking the speed of change of data can be an overwhelming task. Kusiri takes this complexity and presents it clearly, compliantly, in real time. We helped them explain why that’s important.
Through a combination of the visual concept of data flow, represented graphically, and clear compelling copywriting we developed an identity system that can explain complex procedures in an understandable way. We helped to structure the offering by naming the Kusiri product levels – Enable, Enhance and Entrust – and created sub brand identifiers for them that combined visually with the data flow ‘K’ logo. The Kusiri identity has been applied to sales material, a responsive website and software user interface.
Kusiri was acquired by PwC on Monday 26 October 2015.