Designers love a circle. It is the purest, most efficient of shapes – one continuous line, not starting or ending – simple and elegant, more concept than form.
As designers, making things in the real world, we know that delivering simplicity and elegance demands clarity of thought and action. It requires a logic that is applied throughout a process – an organising thought.
Some of our recent projects have challenged us to consider big questions. They are issues of such scale that our collective response can be rooted in overwhelm and paralysis. One clear thought can help to break large complex problems into parts that can be acted on. Which is why we find the central idea of the circular economy – there is no waste, just resource – such a useful organising thought.
It allows designers, engineers, entrepreneurs, CEO’s, consumers, to think about the entire process of making things. Not just the final product but also the raw materials, energy, by products, offcuts, logistics, skills that go in to its ideation and manufacture. Viewing these stages as having inputs and outputs rather than materials to be used and discarded is a major shift in thinking but it brings with it significant opportunity to turn waste into valuable resource.